Search engine optimization is an important part of promoting a website, as it helps Google identify which pages will rank higher for specific keywords. Search engine spiders analyze links between websites and use complex mathematical algorithms to determine which ones are more relevant to searchers. Websites with more inbound links are assumed to be more relevant and important than those with fewer. In other words, websites with more links will rank higher than those with only one inbound link, which is a link from an established and popular site.
