Currently, business is very profitable for as many people. However, businesses also need more effort to flourish. A growing business can certainly have a good impact on the owners. Now, many business owners have finally decided to choose SEO to help them market the business. because SEO is considered capable to work very well and smoothly in all their business.
However, in addition to SEO, there are other ways that can be used, namely by using SEM or Search Engine Marketing. Both of these strategies are considered different in terms of techniques and optimization is done. There are some differences between the techniques used and the costs incurred.
– Technique used
When viewed from the techniques used, both have significant differences significant. For SEM, the techniques used usually pay per click or PPC. Then, just buy the right keywords that are considered potential so as to make SEM success used. In addition, the landing page is also considered important to be prepared with a maximum for SEM more leverage in work. Landing page itself is safe, money is first visited by visitors when they click a website. A good landing page has the following criteria: fast website loading. Mobile friendly, there are many interesting offers like a discount, promo, price and so on. This is done to increase visitor trust.
The technique is clearly different from SEO techniques. SEO technique itself can be divided into two types, such as on page SEO, and off page SEO. SEO on the page is an SEO that maximizes important aspects of the website, while off-page SEO is SEO that maximizes aspects from outside the website. On page SEO techniques will usually embed interlink, ensuring the relevance of the title and blog content, using heading, bold, italic, underline and so on. While SEO off [age will maximize backlink, social bookmarking and social media.
– Cost incurred
For the cost incurred also different between SEO and SEM are used. For SEM that usually use PPC in accordance with the number of clicks on the website. the more visitors who click on the website, the cost to be expended will be greater because it is considered potentially get the most potential customers and customers. Usually, different companies will apply different costs. This will be tailored to the selected package, keyword, or desired position. As for the cost of SEO, business people who do their own SEO techniques will not cost anything. If they use SEO done by other parties, then they have to spend the fee set by the agency.