The Importance of Attorney SEO in Lawyer Marketing

attorney seo

Attorney SEO is the work law firms do to rank higher on Google and capture clients searching for legal services online. It covers on-site optimization, authoritative content, mobile-friendly design, and links from reputable sources, and it directly affects how often a firm’s site appears in front of potential clients.

Why attorney SEO matters for law firms

Google assigns higher credibility to websites that rank higher in search results. Having authoritative content on your site lends credibility to your firm and increases the chances of clients booking consultations. If your website has no content, you will likely be outranked by competitors. This means your attorney SEO efforts lose value if your site cannot reach the first few pages, which is the core goal of attorney SEO.

Lawyers spend years building name recognition. Attorney SEO takes that recognition further. You want your biography, Avvo profile, and LinkedIn profile to show up in search results. With an experienced SEO team, your law firm can reach these top rankings, provided you work with a provider that has experience ranking businesses across different industries.

On-site basics that send relevancy signals

In addition to optimizing your website, include information about the location of your law firm in your navigation menu or drop-down menu. This sends strong relevancy signals to Google. Your attorneys page should feature an overview of your team’s experience, and you can feature testimonials to build trust and recognition. A contact page should be labeled clearly and include a contact form.

How search engines become your client pipeline

The search engines are the primary way customers find goods and services, and most people begin their search with Google. Potential clients are likely to perform local searches, so a high-quality website will make the search engine results page point to your law firm’s site. A well-designed website can also receive phone calls based on the visit itself.

Links from professional sites build trust and authority

Google sees the Internet as a literal network of interconnected information. By adding links from reputable sources, your website tells search engines that your page is significant to the topic. Links from authoritative sites boost your SEO factor and enhance your placement on the results page. Local SEO is a key factor in Google’s ranking algorithm.

Mobile-friendly design prevents lost leads

Make sure your website is mobile-friendly. People often accidentally press the wrong button when a website loads, and this is especially common on mobile devices. Your website’s buttons should be easy to use but big enough for both large fingers and small screens. Important information should be displayed above the fold. Lawrence Law Group’s click-to-call button is one example of this approach, and it is highly effective at increasing trustworthiness.

Choosing an SEO firm with the right background

SEO for attorneys is not the same as SEO for a family law firm in Scottsdale. You need to hire an SEO firm with a proven track record of success. One company specializes in this type of marketing and has been in business for 20 years. Founder Terrie S. Wheeler has a background in marketing, law, and customer service and understands the intricacies of the industry. She is a marketing expert who has worked for three of the largest law firms in Minnesota.

FAQ

What is attorney SEO?

Attorney SEO is the optimization work law firms do to rank higher on Google and capture clients searching for legal services online. It covers on-site optimization, authoritative content, mobile-friendly design, and links from reputable sources.

Why does attorney SEO matter for lawyer marketing?

Google assigns higher credibility to websites that rank higher in search results, and most people begin their search with Google. Authoritative content and a well-designed site lend credibility to the firm and increase the chances of clients booking consultations.

What should an attorney SEO firm have?

An attorney SEO firm should have a proven track record of ranking businesses across different industries. The company founded by Terrie S. Wheeler, who has a background in marketing, law, and customer service and has worked for three of the largest law firms in Minnesota, is one example with 20 years in the business.