The Importance of Local Search Engine Optimization

Local SEO, or search engine optimization, is a popular technique for increasing website visibility. Unlike SEO, local search engine optimization focuses on the “organic” results, which are usually called “earned” results. In other words, local search engine optimization improves the visibility of a website in unpaid search results. This is similar to the principles of search engine marketing (SEM). However, instead of focusing on paid listings, local search engine optimization focuses on the unpaid results.

In the United States, 80% of search engine users look for local businesses. They use the internet to …