Attorney SEO: Using Social Media Marketing to Market Your Legal Services

attorney seo

Attorney SEO helps law firms show up in Google when potential clients search for legal services, and it pairs site optimization with social media activity to bring in new business. The core idea is simple: when a person searches for a lawyer, Google’s algorithm ranks the highest-optimized sites near the top, so optimizing your firm’s site for the right keywords drives both traffic and leads. Social media profiles on sites like Facebook and Twitter extend that visibility beyond search results.

How attorney SEO works

Attorney SEO is the process of optimizing a law firm’s site for the specific keywords the public uses when searching for legal services. When someone searches for a lawyer, an algorithm created by Google locates the highest ranked sites based on the queries. A lawyer SEO specialist should have your firm’s name in his or her resume to better appeal to search engine spiders and human readers.

This type of internet marketing is important to any law firm, since most people are comfortable using Google and other search engines to locate businesses. If you don’t have your own SEO marketing strategy in place, then you’re missing out on potentially huge business. People will also want to connect with you and see what you’re all about through social media sites like Facebook and Twitter.

Who attorney SEO targets

There are two primary markets in which any SEO expert would be valuable.

The general public

The first portion of people who search for a law firm are lawyers, and the second portion is everyday people. When a person types “lawyer” into a Google search, his or her first stop is usually the attorney search. Any attorney SEO expert should have a profile page on a legal website to help get potential new clients to hire the firm.

The firm’s clientele

The second market is the clientele the law firm wants to work with, because it’s their job to provide legal advice. If these folks aren’t interested in the firm’s services, they won’t hire it. Many attorneys still have an online presence though. These are the folks who will open a case, review documents, make decisions, and sign papers. These clients are then the biggest portion of a law firms’ marketing plan.

The best strategies for ranking high

With all of the markets in place, it’s time to focus on the methods that help a firm improve rankings in those markets. The two best strategies for ranking high in Google and Yahoo are article marketing and link building.

Article marketing and link building help the law firm provide quality content and backlinks to its website. SEO specialists can optimize content so that when someone searches for a specific term, the keyword that appears more frequently will be located within the first few pages of the search engine results. A link building campaign also works towards providing quality links throughout the internet.

Building a social media marketing strategy

A third area of focus that an attorney SEO specialist should create is a social media marketing strategy. This includes creating profiles on local and social networking sites as well as engaging in conversations online. A firm may find that this form of marketing allows it to interact with clients on a more personal level and to develop long-term relationships. This type of marketing strategy is one of the most popular online strategies today, and many attorneys have seen great results because they take the time to understand how this type of marketing strategy works and what it can do for their business.

What to look for when hiring a specialist

When a firm decides to hire an attorney SEO specialist, it is important to take a look at his or her past success. A good SEO specialist should be able to increase traffic to a law firm’s website and he or she should be familiar with search engine optimization. Many attorneys have successfully marketed their legal services online using the various methods listed above, and the attorney SEO specialist should be willing to discuss these strategies with prospective clients. A good SEO analyst should be able to provide prospective clients with examples of their SEO work and should be willing to explain all of this information in great detail.

FAQ

What is attorney SEO?

Attorney SEO is the process of optimizing a law firm’s website for the specific keywords the public uses when searching for legal services, so the firm appears higher in Google and other search engine results.

Which two strategies rank a law firm highest in Google and Yahoo?

Article marketing and link building are the two best strategies for ranking high in Google and Yahoo, because they provide quality content and quality backlinks to the firm’s website.

Why should law firms include social media in their SEO plan?

Social media lets a firm interact with clients on a more personal level and develop long-term relationships, extending visibility beyond search results on Facebook, Twitter, and local networking sites.