Attorney SEO: Using Social Media Marketing to Market Your Legal Services
Attorney SEO is a growing trend in the world of internet marketing and legal services. As more companies are moving their business to the internet, so too does the need for a lawyer SEO specialist. By optimizing your site for keywords, you can increase your web traffic and sales. You will increase sales faster than you can say “lawyer SEO”. It also means that people searching for legal services will find you, rather than some generic website.
Attorney SEO works by allowing the public to find your law firm by search engines such as Google. It’s the process of optimizing your site for specific keywords that the public is searching on for legal services. When a person searches for a lawyer, an algorithm created by Google locates the highest ranked sites based on the queries. Your lawyer SEO specialist should have your firm’s name in his or her resume to better appeal to search engine spiders and human readers.
This type of internet marketing is important to any law firm, since most people are comfortable using Google and other search engines to locate businesses. If you don’t have your own SEO marketing strategy in place, then you’re missing out on potentially huge business. In addition to your site appearing higher in search results through Google and other search engines, people will know more about your firm if it appears higher on the first page of a search result. People will also want to connect with you and see what you’re all about through social media sites like Facebook and Twitter. Attorney SEO marketing is all about making sure that your firm is visible to the public.
There are two primary markets in which any SEO expert would be valuable. The first market is the general public. While the first portion of people who search for a law firm are lawyers, the second portion is comprised of everyday people. When a person types in “lawyer” into a Google search, his or her first stop is usually the attorney search. Any attorney SEO expert should have a profile page on a legal website to help get potential new clients to hire the firm.
Another market that SEO specialists should focus on is the clientele. These are the folks that a law firm wants to work with, because it’s their job to provide legal advice. So if these folks aren’t interested in the firm’s services, they won’t hire it. Many attorneys still have an online presence though. These are the folks who will open a case, review documents, make decisions, and sign papers. These clients are then the biggest portion of a law firms’ marketing plan.
With all of the markets in place, it’s now time to start focusing on the methods that are going to help your firm improve the rankings in those markets. The two best strategies for ranking high in Google and Yahoo are article marketing and link building. These are two methods that help the law firm provide quality content and backlinks to its website. SEO specialists can optimize content so that when someone searches for a specific term, the keyword that appears more frequently will be located within the first few pages of the search engine results. A link building campaign also works towards providing quality links throughout the internet.
A third area of focus that an attorney SEO specialist should create is a social media marketing strategy. This includes creating profiles on local and social networking sites as well as engaging in conversations online. A firm may find that this form of marketing allows it to interact with clients on a more personal level and to develop long-term relationships. This type of marketing strategy is one of the most popular online strategies today and many attorneys have seen great results because they take the time to understand how this type of marketing strategy works and what it can do for their business.
When a firm decides to hire an attorney SEO specialist, it is important to take a look at his or her past success. A good SEO specialist should be able to increase traffic to a law firm’s website and he or she should be familiar with search engine optimization. Many attorneys have successfully marketed their legal services online using the various methods listed above and the attorney SEO specialist should be willing to discuss these strategies with prospective clients. A good SEO analyst should be able to provide prospective clients with examples of their SEO work and should be willing to explain all of this information in great detail.