Local Search Engine Optimization For Website Marketing
There are several different factors that make up local SEO. First, it’s important to understand that location matters. In fact, 80% of searches made on mobile devices result in a purchase. Moreover, if your business is located near a particular street, you’re more likely to be found on that street. Secondly, your business must be relevant to that location, so that people who search for it will find it. Then, you must make it very obvious that it is in the area.
Google also collects reviews and other information from social media